Your Local Flooring Experts

About Us

In 1984 Victor Soud Jr opened Soud's Quality Carpets & Flooring in Jacksonville, Florida. In the ensuing 34 years he built it into the regions preeminent retail and commercial flooring company. In June of 2018, Victor announced his retirement and decision to "pass the torch" to his longtime business neighbor and friend, Jeff Briar of Lifetime Enclosures, finding in Jeff the same passion in excellence and committment to customer service that fueled his own success. 

For Lifetime Enclosures, it was not only the physical proximity to the Soud's showroom, but an industry proximity that made entering the flooring business a natural. As Northeast Florida's foremost builder of quality enclosures, Jeff's company has built more than 10,000 such structures, many of which required new flooring. Moving forward, many Lifetime Enclosures customers will seek not only flooring for their enclosure, but their home as well. 

As such, a sister company to Lifetime Enclosures was born - Lifetime Flooring!

Jeff Briar and his entire team look forward to continuing Victor Soud's legacy in excellence in flooring through Lifetime Flooring. 

Congratulations Victor and Jeff! 


Browse our library of flooring articles for helpful tips and news on all the products you need.

Porcelain vs Ceramic Tile

Which flooring product is more durable? Which does better with water?

Rustic Design

Bring Earthy Elegance Into Your Home

Shaw Advantages

Discover the advantages of using Shaw Flooring for your home or business!

Style 101

Complement your unique style, as well as the function of the room.
Do you have questions? We have answers! Contact us!