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It was in 1984 that Victor Soud, Jr. founded Soud’s Quality Carpet & Flooring of Jacksonville, Florida, and in the ensuing 34 years, built it into the region’s preeminent residential and commercial flooring company. This June Victor announces his retirement and decision to “pass the torch” to his long-time business neighbor and friend, Jeff Briar of Lifetime Enclosures, Inc., finding in Jeff the same passion for excellence and commitment to customer service that fueled his own success.

For Lifetime Enclosures, it was not only the physical proximity to the Soud’s showroom, but an industry proximity that made entering the flooring business a natural. As Northeast Florida’s foremost builder of quality enclosures, Jeff’s company has built more than 10,000 such structures, many of which required new flooring. Moving forward, many Lifetime Enclosures customers will seek not only new flooring for their enclosure, but their home as well.

As such, a sister company to Lifetime Enclosures was born – Lifetime Flooring!

Jeff Briar and his entire team look forward to continuing Victor Soud’s legacy of excellence in flooring through Lifetime Flooring. Congratulations Victor and Jeff


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